Web Marketing

With tens of millions of websites having been created, businesses need to become ever more resourceful about how they market themselves on the internet and how they obtain a good web position within relevant searches and draw more visitors to their website. Changes are constantly required to maintain an optimized website and this is made more challenging by the major search engines constantly updating the algorithms that ultimately determine where a website will be found within any search term based on relevance.

Pay Per Click Marketing Management

Pay per click search engine marketing (PPC) is a targeted form of paid advertising. It is also the quickest way to deliver results for a digital marketing campaign.

Return On Investment (ROI) can be excellent, however PPC is not a ‘set up and leave alone’ form of advertising and it is vital to regularly review campaigns to ensure optimum performance.

Buzinet offers a comprehensive PPC management service, which includes the following:

Initial set up of PPC campaigns on major networks
Regular refinements to campaigns to deliver maximum ROI
Monthly/quarterly management reports

This information is vital for analysing the effectiveness of internet marketing campaigns.

Keyword Research

Effective keyword research is instrumental to the success of all online marketing activity. Failure to identify the most appropriate keywords and phrases can lead to a lot of wasted time and effort and expend valuable budget in attracting the wrong audience.

The first stage in our keyword research is to identify all the words and phrases that searchers may use to find a particular site. We start with an initial ’seed’ list of top level keywords that we identify. We use a number of different tools such to develop a list of two and three-word phrases that will help attract the majority of a website’s traffic.

These phrases will be selected on the basis of:

popularity
relevance
competition

By carefully analysing all these factors, we can choose terms which will deliver the most effective results for a website through SEO and PPC campaigns.

Search Engine Optimisation Copy Writing

Not only is effective content crucial for website visitors, it is extremely important for the search engines. Copywriting therefore has a very important role in any SEO activity.

We have extensive experience of writing for the web and can achieve the fine balance between optimising content for both visitors and search engines.

Link Building

It is better to have fewer links of very high quality than thousands of links from completely unrelated websites. The old technique of reciprocal linking has become outdated and a link building strategy should be carefully considered.

Google, in particular, looks at other websites to determine the true relevance of a site, so obtaining text links from quality/relevant websites is a proven way of improving search engine rankings.

Link building can be a time consuming process, therefore we offer a link building service for campaigns we manage on behalf of our clients.

Website Statistics and Analytics

Internet marketing offers the most measurable form of marketing currently available. With the right technology, it is possible to monitor each step that website visitors take, including the following:

where did users come from?
what keywords did they use to find the site?
which page did they arrive at?
what actions did they perform on the site?
where did they go next?